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The Register: "Users of the TiVo digital video recorder have reacted angrily to a new sponsorship feature that automatically records certain programmes, adverts and other promotional material."
Of course, TiVo claims that: "This feature provides an innovative new way for networks and programmers to deliver interesting, new or exclusive content to TiVo subscribers."
"This does not change subscribers ongoing use of the product and we hope over time the value of the content provided will outweigh any perceived inconvenience this creates."
No sir, it is like my car automatically driving me through a street full of vendors who have paid the car manufacturer - against my wishes to go through that street.